Rebranding DefJam - an iconic record label founded and based out of NYC.
Branding
Date
October 2022
Services
Motion, Research, Branding, Illustration
Concept Intro
I decided to use the song U Don't Know by Jay-Z since he was one of the first major signees to the label, and has played an integral part ever since. The lyric and the beat also work well for an intro of a record label.
I decided to use the song U Don't Know by Jay-Z since he was one of the first major signees to the label, and has played an integral part ever since. The lyric and the beat also work well for an intro of a record label.
Storyboard
Storyboard
DefJam is loud, energetic and fresh. This is the ethos that needs to followed throughout its ident.
DefJam is loud, energetic and fresh. This is the ethos that needs to followed throughout its ident.
Ads/Posters
Ads/Posters
Concept Website UI
Concept Website UI
