Rebranding DefJam - an iconic record label founded and based out of NYC.

Branding

Concept Branding for DefJam

Concept Branding
for DefJam

Date

October 2022

Services

Motion, Research, Branding, Illustration

Concept Intro

I decided to use the song U Don't Know by Jay-Z since he was one of the first major signees to the label, and has played an integral part ever since. The lyric and the beat also work well for an intro of a record label.

I decided to use the song U Don't Know by Jay-Z since he was one of the first major signees to the label, and has played an integral part ever since. The lyric and the beat also work well for an intro of a record label.

Storyboard

Storyboard

DefJam is loud, energetic and fresh. This is the ethos that needs to followed throughout its ident.

DefJam is loud, energetic and fresh. This is the ethos that needs to followed throughout its ident.

Ads/Posters

Ads/Posters

Concept Website UI

Concept Website UI

5:52 AM

Made with love by Manan Dua

5:52 AM

Made with love by Manan Dua